Orbis Tech and Azpiral, the leading digital customer engagement provider, have collaborated to integrate the Orbis Site Management solution with the Azpiral’s loyalty platform.
The integration will enable fuel retailers to offer their customers a world-class loyalty and digital customer engagement platform fully integrated with their Orbis Site Management system. The customer engagement functionality includes a comprehensive CRM, a variety of loyalty offers and promotions, an integrated communications tool, customer segmentation, loyalty marketing automation, gamification and rewards. The integration has facilitated the launch of the Gulf Loyalty program, Oomph, utilising the Azpiral technology.
Azpiral CEO Richard Gubbins said, “We are delighted to be partnering with Orbis Tech and look forward to working with them going forwards.”
The integration development now completed by Orbis Tech demonstrates the commitment to continue bringing new cutting-edge technologies to their customers.
Bob Laidlaw, Orbis Tech’s COO comments, ‘’This is another example of working closely with our technology partners to deliver a seamless integration piece to the client, ensuring they can gain further customer engagement, customer experience and long-term loyalty.’’
Azpiral specialises in customer engagement and loyalty in the fuel and convenience sector in Ireland and the UK. Many brands find it difficult to connect with their customers and build relationships as well as retain customers due to their competitive marketplace. The AzpiralPRO loyalty platform captures customer data in real-time. This gives users a holistic view of their customer’s behaviour and enables users to reward and communicate effectively via multiple channels using just one single platform, AzpiralPRO.